Tata Communications has announced that in conjunction with its partner, Formula 1, it has trialled live 360 degree video content at last week’s Singapore Grand Prix race.
Previous to this test, 360 degree video content has been delayed by at least 30 seconds when transitioning to live TV feeds. Following last week’s trial, Tata Communications is claiming that this is the first time a live 360 degree video feed and TV broadcast has been completed synced up as one.
In order to conduct the trial, Tata Communications, which is the official connectivity partner to Formula 1, set up two 360 degree cameras at the Marina Bay Street Circuit in Singapore, with one track side and one in the paddock. The goal was to enable users of the official Formula 1 app to see these exclusive areas through a virtual reality-like environment.
In a statement, Sean Bratches, Managing Director, Commercial Operations at Formula 1 said: “We want to unleash the full potential the F1 fan experience through the latest digital technologies. Through this proof of concept, we’ve explored how live 360 degree video, and next VR, could transport fans from across the globe to the middle of the thrilling world of F1 and enable them to immerse themselves in each Grand Prix like never before.”
“This proof of concept shows the potential of live 360 degree video to augment the F1 TV viewing experience and bring VR mainstream in live sports and entertainment,” said Mehul Kapadia, Managing Director of Tata Communications’ F1 Business, in a statement. “Eliminating the delay in 360 degree video means that, for the first time, it’s possible to offer fans truly live 360 degree video experiences on a global scale.”