Essential, a smartphone manufacturer company launched their first product the Essential phone during the late of August that carried a price tag of $699. This phone, however, could not gain much popularity ahead of Samsung Galaxy Note 8, Pixel 2, Pixel 2 XL etc. and faced poor sales performance. This has made the company to take a very active step by allotting an aggressive price cut on the phone.
The Essential phone will be now available at $499, so, the price is dropped by $200 at a time. Such a big price cut is really enjoyable by all the users who have planned to acquire an essential phone but the price tag refrained them strongly.
Those who already paid the full amount and have bought this phone, do not feel low as the company has planned something interesting for them as well. Those users are offered a $200 Family and Friends code which can be used by them to buy another phone or a 360-camera.
It is true that the camera performance of the new device is not up to the mark and also it does not offer the water-resistance feature but Essential has kept their promise by rolling out a new improved camera software over time.
Even though we are assuming that this huge price cut is witnessed only for the poor sales performance but the company is not ready to accept that statement. According to them, they want to make it lot easier to reach their first product to a large base of users. So, mainly this price cut is attributed to drawing the attention of the customers towards their first product.
Anyways, whatever is the reason, this big price cut is really enjoyable on the Essential phone and it is the perfect time to own one new smartphone.